From the moment I walked into the The Night on the Red Carpet event at the new Emagine Theater in Hartland, It felt more like I was at at a party thrown by Jay Gatsby than at a suburban movie theater. Over 400 attendees received “star treatment” from the moment they arrived: There was valet parking, employees walking around offering patrons drinks, a meat-carving station, an open bar, hors d’oeuvres, photo ops, stellar films, concessions, and live music courtesy of the Hartland High School Band, as well as a jazz combo.
Proceeds from the event went to the two local charities being celebrated: LACASA Center and Gleaners Community Food Bank.
“It’s exciting,” said Bobette Schrandt, president and CEO of LACASA Center. “It’s a very different event than anything we’ve done before and it was wonderful because Emagine did it all. To know that what we do for the community is recognized, appreciated, and supported means the world to us. That’s what we’re here for, to support the community.”
A preview video giving more information on LACASA by videographer Lindsay Root of Howell was also showing in the theaters.
Paul Glantz, owner of Emagine Entertainment, was excited for his newest theater’s grand opening.
“The reason that it’s so much fun and a privilege to open a movie theater in a wonderful community like this is because we are intent on doing one thing: to enhance the quality of life in the communities we serve,” Glantz said. “If we can bring joy and happiness to people… we’re happy.”
The Emagine Hartland’s 55,000-square-foot venue features luxury amenities, including heated electronic reclining seats, a first for the Emagine chain in Michigan. All 10 auditoriums are equipped with state-of-the-art viewing technology, 7.1 audio in all auditoriums and pure laser digital cinema projectors, another first in Michigan. The EMAX theater offers floor-to-ceiling viewing and Dolby Atoms Sound. Every auditorium has stadium seating with unobstructed views. There are a wide variety of food choices — from regular movie fare to pizza and more — as well as a bar in the lobby.
Photos by Will Stuart and Robin O’Grady.
Emagine Hartland is located at 10495 Hartland Square Drive. Emagine Entertainment, a Midwest-based company with luxury theaters located in Michigan, Illinois, Minnesota and Wisconsin, is recognized for its innovation in guest services and cinema technology. It was the first theatre chain in the world to convert to 100 percent digital projection. Learn more at www.emagine-entertainment.com.
LACASA Center is a locally-based, independent nonprofit that provides critical around-the-clock services for victims of child abuse, domestic violence and sexual assault. The organization also spearheads community-wide education and awareness programs to help prevent abuse. Learn more at www.lacasacenter.org.
Gleaners Community Food Bank-Livingston Distribution Center, located in Howell, is committed to distributing nutritional, high-quality food to people in need who live in Southeastern Michigan. In 2018, Gleaners distributed more than 43 million pounds of food to neighbors in need. Learn more at www.gcfb.org.