Known for making connections with students, staff, parents, business and community members, Howell Public Schools’ Superintendent Erin MacGregor has been named the 2017-18 Michigan School Public Relations Association (MSPRA) Outstanding Superintendent Communicator of the Year. MacGregor was surprised with the award during the Howell Public Schools Board of Education meeting on Monday, Nov. 13, when Gerri Allen, MSPRA executive director, presented the award. MacGregor’s wife and three children were also present for the surprise.
Allen explained the award is presented annually and honors a school superintendent who demonstrates outstanding leadership in school public relations and communication by promoting both internal and external communication.
“I am very humbled and honored to receive the MSPRA Outstanding Superintendent Communicator award,” said MacGregor. “I wholeheartedly believe that when we engage all of our district stakeholders, it creates a better learning environment and opens the door to new and exciting partnerships which benefit our students.”
Since becoming Howell’s superintendent in July 2015, MacGregor has launched a number of new communication initiatives. In his first year, MacGregor held several “Listen and Learn” sessions with students, staff, parents, and community members as part of a strategic planning process. He also delivered the first State of the District address. In addition, he began sending a biweekly e-newsletter to parents to share the news and events of the district. Last year, MacGregor formed a parent advisory committee, started an internal staff blog, began hosting quarterly Coffee Chats with district parents and community members and transitioned each building from a monthly newsletter to biweekly e-newsletters. He also identified and met a need to better communicate with the families of incoming kindergarten students.
“Mr. MacGregor was selected because he clearly sees the importance of communication in education. He has taken very intentional steps to increase the district’s transparency and communication to all district stakeholders,” said MSPRA President Kristin Tank. “He is known for being open to feedback and always on the lookout for new ways to have meaningful conversations about Howell Public Schools.”
Jason Schrock, Howell High School Principal said, “Since Superintendent MacGregor joined Howell Public Schools, the level of stakeholder engagement and communication has increased greatly. As a district employee and parent of four students in the district, I feel much more informed about our district and my children’s schools thanks to the new communication methods he has put in place.”
About the MSPRA Outstanding Superintendent Communicator of the Year Award
Awarded annually by the Michigan School Public Relations Association (MSPRA), the Outstanding Superintendent Communicator of the Year Award recognizes a practicing superintendent of schools or CEO of an education agency, service center, or intermediate unit for outstanding leadership in school public relations and communication. A committee comprised of two MSPRA executive board members, one MSPRA member and a current or former superintendent selects the honoree.
About the Michigan School Public Relations Association (MSPRA)
MSPRA is a statewide organization dedicated to advancing public education through responsible communication and an award-winning chapter of the National School Public Relations Association (NSPRA). MSPRA members include public relations and communication specialists, superintendents, executive assistants, board members, teachers, community educators, and others responsible for communicating about public schools. For more information visit: www.mspra.org.