Online personality says he bought Hell, MI, and renamed it Gay Hell to protest Trump pride flag ban

Hell reportedly has a new owner who’s renamed it “Gay Hell” as a protest to the Trump administration’s ban on the flying of pride flags at U.S. embassies. The person staking his claim on one of Livingston County’s biggest tourist attractions is comedian, rapper and online personality Elijah Daniel, who tweeted on Monday, June 17, 2019, that he bought the property.

In this news report on, the purchase is partial and likely temporary.

“Ahead of Pride Month, Trump’s administration put a ban on embassy’s flying of pride flags,” Daniel tweeted. “So, as of today, I am now the owner of Hell, Michigan. I bought the whole town.”

“My first act as owner, I have renamed my town to Gay Hell, MI,” he continued. “The only flags allowed to fly are pride [flags].”

The five acres that make up Hell had been owned by John Colone, and it’s been for sale since 2016. The property comes with the Hell Wedding Chapel and Scream’s Ice Cream Shop, as well as the rights to Hell-themed merchandise and slogans.

The asking price in 2016 was originally $1.3 million, but dropped to $999,666, and then to $900,000. There are no details about the sale reported, and It’s unknown what Daniel have may paid for the property. You can read more about it here.

Elijah Daniel and John Colone in Hell in 2016. (Photo from Twitter)

This is not Daniel’s first fling with Hell. He became acting mayor of Hell on Aug. 30, 2017, according to a proclamation posted on his Twitter feed.

As news of his purchase spread, Gay Hell began trending on Twitter.

According to Wikipedia, Daniel, 25, was born in Detroit but currently lives in Los Angeles. In addition to being on YouTube and a popular personality online, Daniel is described on Wikipedia as an American comedian, rapper, music producer, songwriter, and author.


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The Livingston Post is the only locally owned, all-digital information and opinion site in Livingston County, Mich. It was launched by award-winning journalists who were laid off from the Livingston County Daily Press & Argus by Gannett Co. Inc. in 2009.