October Glow campaign shines light on domestic violence in our community

LACASA Center’s October Glow is a new campaign initiative for National Domestic Violence Awareness Month. The campaign encourages community residents and businesses to display purple lights and awareness signs at home fronts and business fronts during October.

The nonprofit organization will launch the campaign from a virtual Glow Gathering set for 7-8 p.m. Thursday, Oct. 1, at the Brighton Mill Pond, which will be broadcast on Facebook live from the Brighton Mill Pond. For the second year in a row, LACASA’s month-long awareness campaign is supported by Presenting Sponsor Minerva’s Salon & Wellness Spa in Brighton.

LACASA is an independent, locally-based nonprofit that helps victims of child abuse, domestic violence and sexual assault. The agency also provides educational programs throughout the community to raise public awareness and help prevent abuse.

Purple is the cause color for domestic violence and area businesses and residents are invited to set the county aglow in purple during October to convey hope for abuse victims and support for abuse survivors. Light bundles paired with awareness signs are available for purchase at the LACASA Collection, LACASA’s charity resale store.

“Our hope is that businesses, organizations and neighborhoods in Livingston County will participate in LACASA’s October Glow by purchasing and displaying purple lights as a message of empowerment to survivors and their families,” said Nicole Matthews-Creech, LACASA’s Director of Social Change Advocacy.

The social media kick-off event on Oct 1 will include speakers and performers. The community also will be invited to participate in an artistic project and asked to submit photos of their creations on social media.

“We invite everyone to watch our event and participate in Livingston County’s October Glow,” Creech said. “Domestic violence awareness month honors all those who have been affected by interpersonal violence.”

Purple light bundles are available for a tax-deductible purchase at the LACASA Collection, 120 W. Highland Rd., Kroger/Crossroads Plaza, Howell. All proceeds will support programs for local victims of abuse at LACASA Center. For more information, visit lacasacenter.org or lacasacollection.org.

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