First National Bank joins industry-wide phishing education effort

First National Bank has joined the American Bankers Association and banks across the nation in launching a first-of-its kind, industry-wide campaign to educate consumers about the persistent threat of phishing scams. The Federal Trade Commission (FTC) estimates that consumers lost $1.9 billion to phishing schemes and other fraud in 2019 and the ongoing pandemic has only increased the threat.

To combat phishing, the #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify bogus bank communications asking for sensitive information like their passwords and social security numbers.

“This campaign is an unprecedented effort by the banking industry to address a growing threat to our customers,” said Ron Long, First National President/CEO.

The objective is to turn the tables on the bad guys by giving consumers the tools they need to spot illegitimate bank communications. First National, along with banks across the country and ABA, are simultaneously launching the campaign on Oct. 1 to mark the beginning of National Cybersecurity Awareness Month.

Throughout the month, First National will share eye-catching and engaging short videos on its social media channels, its e-newsletter and other customer communications. These are all designed to highlight common phishing schemes. Because cybersecurity education and fraud awareness can often be dull and forgettable to many consumers, the campaign is designed to be bright and bold with a bit of comedy. “Do you prefer boxers or briefs? Do you believe in aliens?!,” one of the campaign’s animated GIFs asks social media users. “Banks would never ask you these questions. Here’s another question a real bank would never ask: We’ve spotted some unusual activity on your account. Can you please verify your username and password?”

The campaign’s short videos offer similarly ridiculous questions that banks would never ask and direct consumers to BanksNeverAskThat.com for more information. At that website, consumers will find the #BanksNeverAskThat quiz, videos, phishing red flags, tips and FAQs. For more information about phishing scams and how to stop fraudsters in their tracks, visit www.BanksNeverAskThat.com.

First National Bank, a key community leader in greater Livingston County for more than 125 years, is focused on providing practical financial services to families and businesses. With a commitment toward knowledgeable, personalized service, First National serves customers through 8 conveniently located Livingston County offices and online at FNBH.com. As the only bank headquartered in Livingston County, First National takes great pride in its corporate citizenship and is known and respected for their support of causes and events that add to the quality of life across Livingston County. See First National’s whole story at fnbh.com.

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