Everything came up 420 on the unofficial stoner holiday Thursday as Western Michigan University announced it was offering a Cannabis Marketing Certification program, a first for any university. The program will be headed by Russell Zwanka, director of the food and consumer package goods marketing program and associate professor of marketing. The online course covers all aspects of cannabis marketing, from product knowledge, branding and category management, to market research and analytics. Zwanka is also teaching the first-ever cannabis marketing course at WMU, which involves industry leaders and cannabis-related businesses to advise students. “Following up on our first cannabis marketing class
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