Candlewick Press and the American Booksellers Association are teaming up with 325 independent bookstores nationwide — including 2 Dandelions Bookshop in downtown Brighton — for Find Waldo Local, a fun hide-and-seek event that encourages residents to patronize local businesses. The free hunt runs July 19 to Aug. 2.
Families love joining the scavenger hunt to find the iconic children’s book character, with his red-and-white-striped shirt and black glasses, hidden in 30 local businesses, including Oh My Lolli, Brighton Coffeehouse & Theater, Wallflower Mercantile, and more. Find Waldo Local supports the Shop Local movement by increasing foot traffic to a variety of stores.
“We had so much fun last year watching all the families spend time visiting our Main Street businesses and finding Waldo,” said Kelly Blazo, event coordinator at 2 Dandelions. “Each time we host an event that gets people downtown we hear from families about how they have discovered new places to shop and dine. We look forward to another successful hunt.”
To join in the fun, pick up a “Find Waldo Local in Brighton!” stamp card at 2 Dandelions Bookshop. With each miniature Waldo spotted, searchers get their card stamped or signed by the participating shop. Eagle-eyed hunters can also look for Waldo’s special 2025 red and white-striped magnifying glass in 2 Dandelions. Collecting store stamps or signatures at 25 or more businesses gets hunters entry into a grand-prize drawing for Waldo books and other prizes, including donations from participating businesses. All participants are welcome to attend the celebration party at 2 Dandelions at 2 p.m. Saturday, Aug. 2.
For more information about hunting for Waldo in Brighton, call 2 Dandelions at (810) 522.5310. To see a map of all participating stores, visit www.indiebound.org.
