The Livingston County United Way’s 17th annual “Matching Money Monday” is set for Monday, Dec. 9. The one-day fundraising challenge leverages the support of community sponsors to provide critical services to local families in need. Every dollar raised during the event goes farther, thanks to the matching contributions.
Proceeds from the one-day event are invested directly into local health and human service programs that fall under three key pillars: health and wellness, successful youth, and thriving families. Since its inception in 2008, LCUW has raised over $5 million for local programs through Matching Money Monday.
“The number of struggling working families in Livingston County is greater than ever,” said Carrie Newstead, executive director of LCUW. “Over the past year, we’ve seen many of our people working harder, yet not getting ahead due to increased costs of groceries, gas, utilities and more: the most basic services.”
The Livingston County United Way focuses its effort to support families who are ALICE — asset limited, income-restrained, and employed — Newstead explained.
“The most recent ALICE report shared that the number of families working but still struggling is up 5 percent over the previous year,” she said. “We know that 28% of our families are not living just above the poverty level, or in poverty. Contributing to Matching Money Monday means making a tangible difference in the lives of neighbors in need.”
Drop-off locations for Monday, Dec. 9, include:
• Brighton: Livingston County United Way, Hungry Howie’s, Brighton Area Chamber of Commerce
• Fenton: Hungry Howie’s
• Fowlerville: Katie Pikkarainen at State Farm
• Hamburg/Lakeland: Hungry Howie’s
• Hartland: Hartland Insurance Agency, Hungry Howie’s
• Howell: Hartland Area Chamber of Commerce, Hungry Howie’s
• South Lyon: Hungry Howie’s
• Whitmore Lake: Hungry Howie’s
Hungry Howie’s is donating coupons for free pizzas at the following levels: donations of $50-$250 will get one free flavored-crust pizza; donations of $1,000-$2,000 will get four free pizzas; and donations of $2,000 will get free monthly pizzas for a year.
Additional sponsors for this year’s invent include Asahi Kasei Plastics North America; Bee Rex Apiary; Redi-Wall, LLC; Bob Maxey Ford; Bank of Ann Arbor; Hartland Insurance Agency; Griffith Realty; Hartland Insurance Agence; Katie Pikkarainen State Farm; and Wilson Marine.
For more information, contact Carrie Newstead at (810) 494-3000, cnewstead@lcunitedway.org, or visit lcunitedway.org.
