The Howell Area Chamber of Commerce is moving move forward with a modified version of the Michigan Challenge Balloonfest for June 25-27, featuring 24 pilots competing.
The event — which was grounded by the pandemic last year — will this year feature four flights throughout the weekend, with launches taking place throughout the Howell area and flying over downtown Howell. The chamber is working to incorporate pop-up entertainment throughout the downtown during the weekend.
The chamber is also adding increased coverage so people can share in the ballooning experience without being at the event in person, including:
• The event will include radio and digital promotions
• Live video feeds and on-site pilot interviews
• Live video of balloon inflations, take-offs, and landings
• Live Sponsorship highlights for sponsors on-site or remoting-in
The chamber’s main goal this year is to attract people to the region to shop, dine and enjoy the sights of the balloons from a safe distance while avoiding large crowds and congregation.
Updates regarding the event with a complete list of downtown activities will be made available on the Michigan Challenge website as they are confirmed.
