The NCAA announced this week the Men’s Final Four basketball tournament will return to Ford Field in Detroit in 2027, the first time the city will experience it since 2009 when Michigan State University spectacularly lost to North Carolina in the championship game. The tournament is projected to bring upwards of $200 million of revenue into the state, said Christopher Moyer, senior director of communications at Visit Detroit, which promotes MetroDetroit regionally, nationally and internationally as a tourist hot spot and business and convention destination. The Final Four contract was awarded to the Detroit Sports Commission, a subsidiary of Visit
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