“We’re excited to expand on the beginnings set forth by our founders,” said Trevor Brooks, new partner of the brewery.
Brooks may have become a partner in June, but he has been enthusiastic about Eternity beer from the start. He, along with other new partners, was a founding Mug Club member of the brewery.
“This is my home away from home, and it has a lot of potential,” Brooks said. “Some say it’s the best-kept secret in Howell, because some locals still don’t know we exist.”
Founders Mike and Dayna Tran felt it was time to step away from the business after they had their son, Luke, in 2017. A seasoned brewer and former engineer, Dayna ran the day-to-day brewery operations, while Mike kept his engineering job. From the start, their focus was creating a family-friendly atmosphere in the taproom. They soon realized it was time to focus on their own growing family, with Dayna choosing to stay home with Luke.
“After three years of planning and over five years in business, we wouldn’t want to hand over the keys to just anybody,” said Dayna Tran. “We selected the perfect people to take it over from here and have worked closely with them for over a year.”
So far, the new ownership group has partnered with FeelGood tap to give back to the community. They’ve also added live music and more substantial snacks, “spruced up” the taproom atmosphere, and expanded the wine list.
More exciting changes are in store in the future: “Stay tuned,” Brooks said.
Eternity hosted an anniversary party Sept. 13, featuring live music from The Dan Rafferty Band and new beer releases. To continue the celebration, trivia questions about the brewery and giveaways are happening on social media.
About Eternity Brewing Company:
Established in September 2014, Eternity Brewing Company is a family-friendly microbrewery in Genoa Township, located between Brighton and Howell. Regular events include Sporcle Live league trivia on Wednesdays, themed trivia on Sundays, live music, and food truck visits.
Eternity was named No. 1 Microbrewery in The Livingston Post’s 2019 Livingston County Restaurant Poll. Detroit Free Press named Eternity’s Star S’mores: Episode V the Mallow Strikes Back as a favorite at the Michigan Brewer’s Guild’s Michigan Summer Beer Festival.
Follow Eternity Brewing on Facebook.