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“Car Guys vs. Bean Counters – The Battle for the Soul of American Business”
By: Bob Lutz
eISBN: 978-1-101-51602-7
With over almost 5 decades in the automotive industry, Bob narrates the industry’s history using a flair only he has. He not only walks readers through history, but gives us a first-hand perspective at why many things happened the way they did—as one of the key players.
If you have conducted business with a major domestic automotive OEM, like I have, you will find yourself frequently nodding your head. But beyond having shared some of the experiences, Bob explains, from leadership’s perspective, why and how many of these things occurred the way they did.