Social media usage by Baby Boomers has increased enormously since 2010 but despite the rate of growth less than 50% of the Baby Boomers are registered on Social Media. We may be slow movers but we are moving in the right direction. Its interesting since great Boomers such as Bill Gates (Microsoft) , Steve Jobs (Apple) and Sir Timothy John “Tim” Berners-Lee (the man who made the web possible) created such technology.
In the past Baby Boomers were used to using standard sources to obtain information: a letter or phone calls (which were a treat because they were expensive). Emergency information was obtained by western union telegram. Boomers wrote checks and visited the bank to do their business. They also came from an era where shopping only took place 9-5, 5 days a week. Sunday was for going to church and visiting family and friends. Saturday was for housework and their children’s sports. As children these Boomers remember time without Television and even if they were lucky enough to have it they only viewed it rarely.
Today, most everything is instant and Baby Boomers take it in with caution. Even so, the number of Boomers on social media is growing and as it grows I believe we will see some changes.
Next Level of Networking
In the workplace, social media will become the way of contacting people. Boomers know how to network offline and will bring good networking etiquette when online.
Boomers in the workforce will be more likely to blaze the trail in learning the varied options online. A survival of sorts, to maintain their job and hire-ability, when looking for work later in life.
Where Will Boomers Go From Here?
Watch how social media continues to change as more and more Baby Boomers jump online and adapt to the internet. They will thrive economically and socially by keeping in contact with family and friends across the globe.
People in organizations across the world share knowledge with each other in ways that are natural, continuous, and social as part of their day to day work. So Boomers, fear not the Generation X and Y as you share office space. There is a lot to learn from their inherent ability to forge forward in the technology world. Let’s throw caution to the wind or shall we say the Web.
So, what are your predictions? How will Boomers change the face of social media?
Penny Jones, resident Boomer, blogger and social media content writer at WebWorld Advantage. WebWorld Advantage, is a local business dedicated to innovation in Social Media, Email Marketing, Marketing Consulting, Training and Education.