Business

New Biz Owners: Why You Need Focused Marketing

This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.

All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right? [CLICK TO READ MORE]

No Picture
Business

Fuel Surcharges Make Crapper Proud

Thomas Crapper, you know him, he’s one of your best friends. He’s the the guy that made getting rid of dodgers popular. Well, there’s a modern day dodger that needs flushing.

What’s my beef? The problem with fuel surcharges is that it’s a poor attempt by companies to try removing one of the 4P’s from consideration. They’re trying to fool everyone. [CLICK TO READ MORE]