Business

New Biz Owners: Why You Need Focused Marketing

This is a topic that comes up frequently, no matter the market. Whether you’re in photography, social media, web design, nuclear power plant design, or selling new or used cars: You need to focus your marketing efforts.

All too frequently, new business owners want to promote themselves broadly, talking to everyone who will listen. On one hand, this is understandable. You just never know who might send future business your way. And that’s what you’re after. Right? [CLICK TO READ MORE]

Business

New!

New, the next big thing. The next thing you have, or will, start. Not yesterday’s work, not last week’s with yet another new task to finish. No, something absolutely completely New.

JT suggests you consider taking up something, well, New! in your life. [CLICK TO READ MORE]

Business

Innovation is Not Found in Ruts

How much exploring do you do? As in, really do? On the way to or from your usual destinations, do you ever vary the route? Or, is the route a rut with high sides that you do not look beyond?

Just like many of you, I too fall prey to getting stuck in ruts at times. Perhaps less so now than at other points in my life, but it does happen. Even when we vary our path, we have our favorite little ‘excursions’ we take that, themselves, are simply more ruts. Just not as deep. Reflecting on this I want to encourage you to get out of your ruts. Explore. Truly explore. Do something you would never do as part of a routine. [CLICK TO READ MORE]

Business

Why Must It Be Done "This" Way?

Have you ever stopped, thought, and asked yourself the question? When I consult with companies this is a common type of thinking that is often lacking.

The reasons for doing something a certain way often change over time. Frequently the justification completely disappears. Yet, if no one asks, “…why must it be done this way?” the activity or way of thinking often continues unabated. We see it all the time. [CLICK TO READ MORE]

Editor Picks

Michigan Covered Bridge Tour

Covered bridges, for many people, are curiosities of a past era. For those old enough, they represent nostalgia from their youth. Others, see them merely as antiquated historic artifacts. One thing is for sure, many people are not aware of these treasures in their own backyard. [CLICK TO READ MORE]

Business

How Much Email Do You Store?

Time spent achieving a zero-mail inbox can be better spent elsewhere.

Does that mean keeping an unmanaged inbox, and using Search as your organizer? Where is the balance point? How much email should be kept: all, some, none? A short discussion on email organization and the pros/cons of not managing it. [CLICK TO READ MORE]