Robin O’Grady, communications director for LACASA Center in Howell, has been appointed to the 2018 Board of Governors of the National Association of Nonprofit Organizations. As part of her duties, she will refine, improve and strengthen “New Guidelines for Tomorrow’s Nonprofit,” a series of governing guidelines intended to supercharge nonprofit capacity building.
O’Grady joined LACASA team in 2011, spearheading the organization’s rebranding initiative in 2012. She recently completed the branding program for LACASA Collection, the nonprofit’s new, upscale, resale store, where all proceeds go to help local victims of abuse.
Throughout her career, O’Grady has earned numerous national and international marketing awards for print, broadcast and television campaigns, including multiple awards from the American Advertising Federation and Women in Communications, Inc.
A journalist by trade, O’Grady served as editor-in-chief of campus newspapers at Northern Michigan University and Oakland University. As an intern at the Detroit News, O’Grady worked on a newly formed organized crime task force; she was then hired as an assistant editor to complete investigative research with the task force.
O’Grady went on to work as a journalist in a number of positions—from police and education reporter to lifestyle editor—at newspapers in Texas before returning to Michigan, where she transitioned into public relations and advertising.
She developed marketing and branding campaigns for corporations including General Motors, Pulte, Ford Motor Co., Procter & Gamble, GlaxoSmithKline, and Kimberly Clark.
O’Grady has also worked for educational institutions, government entities and nonprofits, producing strategic projects for the University of Flint, Wayne State School of Medicine, Ronald McDonald House, Michigan Cancer Foundation, Oakwood United Health System, Cleveland Clinic, St. John Health System, Jamaica Foundation for Children, and the State of Michigan.
She also worked in the West Indies on a two-year assignment as a creative director for regional and international corporations dedicated to understanding how cultural differences influence buying behavior.
NANOE’s Nominations Committee was co-chaired by Bishop Redfern II, Charlotte Berry, Kathleen Robinson & Tracy Ebarb. Nominees were suggested by members of AFP, CFRE, AHP, ASAE, CASE, United Way, National Development Institute, Nonprofit Associations, Industry Associations, and other local and national leaders.
O’Grady will be honored alongside fellow governors on March 26-27, 2019, in Charleston, SC, at NANOE’s Annual Board of Governors Convention.
NANOE is the nation’s only unifying legislative body comprised of governors nominated from all 50 United States who oversee the codification of guidelines that govern sound charitable practice.