2007. That’s the year touch interfaces rocked the world and turned how we seriously thought about computer interfaces upside down. It was the year the iPhone debuted. It was the epitome of new, of innovation.
5 years down the path and we see touch becoming increasingly pervasive. In some segments it dominates entire industry segments. Other segments, like tablets, are like the original Chrysler Minivan. They didn’t exist until someone created something new. Not just incremental improvement—true innovation.
As a product manager, responsible for the dreams, the vision underlying the product portfolios I am responsible for, events like these give reason to pause.
As we toil away in our own worlds, day to day, we need to ask ourselves: When was the last time we thought about the meaning of innovation? I’m willing to be it’s been awhile. After all, the word is bandied about like snow flakes on Christmas morning, so you haven’t needed to.
Like the word paradigm in the late 90s, ‘innovation’ has become so frequently used—and abused—as to have almost become meaningless. Companies would have us think of ‘innovation’ as something that resulted in the next incremental product release. Think Release 3.0, 3.1, 3.2. This would be a mistake, and one easy for us all to fall into. It’s new, therefore it’s ‘innovative,’ right? Is R3.1 really new or is it just ‘better’ than what came before?
To innovate means to ‘create something new.‘ Something that has not come before. Not a tweak to something done yesterday. True innovation happens all the time, all around us. However—my gut feel—suggests perhaps it’s more like 5% of what we see bandied about as ‘new.’ INNOVATION is what reveals itself to us as Release 1.0, 2.0, 3.0. The BIG Rs, not the little ‘r’s. And R1’s most of all.
So, I thought we might have a little fun and went digging to see what ‘innovative’ things are out there to be had. Following, are some lovely examples where I think ‘innovation’ is being abused, however well-meaning:
|Look baby in the eyes.
Talk to your baby.
Show baby what you’re doing.
Let baby do what you’re doing.
|Innovative Things | SchoolTechnology.org||Steal as many ideas as possible.
Find people to follow on Twitter.
Find more of ‘my’ people.
Look for new products and services.
|25 Random Things Innovative Educators Can Do||sampling…
Start a social network.
Join a social network.
|Innovative Business Leadership||I’ve used this as a resume tag line. Time to laugh at myself and shred it:)|
|20 Innovative Things You Can Do With Your Old iPhone||Dock it to your Music box.
Use it with Skype.
Use it as a remote.
Backup iPhone (really?)
It is easier to find things ‘called’ innovative, than it is actually innovative. All the preceding are well-intended, contribute value to their audiences even, but none fall in the category of ‘new.’
Somehow, I just don’t see being able to get a patent for the innovative idea of letting my iPhone be a kids toy ;).
The feeling of touch – Abdulaziz Almansour
Elegant fractal design – Ivan Piven