7 Smart Tips for Small Business Saturday Success

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Have you harnessed the power of Small Business Saturday? If you don’t think you need to, think again.  Last year alone over 100 million people came together to “Shop Small” in their communities. This year the special day is Saturday, November 24th.

This wonderful day nestled in between Black Friday and Cyber Monday has grown in strength and popularity over the past two years with the support of American Express and over 2 million small business owners.

If you are not sure where to start planning and promoting your own small business on Small Business Saturday here are a few things that will help.

#1 – Connect with Small Business Saturday on Facebook for free tools, advice and connection to countless other small businesses.

#2 – Start your own email marketing campaign “leaking” some of your Small Business Saturday Deals. Remember that all of the Black Friday ads start to leak early in November, so make sure your information is in the mix.

#3 – Download a free marketing kit by the hosts of Small Business Saturday and start promoting yourself as a participant in this year’s event.

#4 – Create a phenomenal deal that will pull customers in and provide a lot of opportunity for sales and savings.  Remember that most people are in the shopping mood and will most likely pick up a few extra gifts along the way.

#5 – Get your free online ad.  Click here to fill out a simple form and voila, you have a great branded ad!

#6 – Check out some of the Small Business Saturday success stories and see if there is anything that you can adapt to your small business.

#7 – Check out some of the free tools that Constant Contact has put out including a step-by-step Small Business Saturday tool kit and special email templates.

Cheers to a successful Holiday season and have a great Small Business Saturday!

If you have the time, leave a comment below and a link to your small business, I would love to connect and support your efforts!

Candy Jones-Guerin is an innovator in Social Media, Email Marketing, Marketing Consulting, Training and Education. She is the owner of WebWorld Advantage and can be found online at www.webworldadvantage.net